In a small town in New York there lives a pretty rad lady with big ambitions to step into local government and serve the community she loves and lives. Up against a multi-term incumbent there was one big way to differentiate this candidate from the rest of the pack… design. The key to this successful identity was to 1. Make the name clear and identifiable. 2. Inform the date of election. 3. Add charm and personality.
A common roadblock in campaigning in smaller towns is the finding enough funding to reach constituents through proper advertising, but this candidate was going to stand out for her branding as much as her values. These are the elements that came together to form the identity of Erika Tebbens, running for Village Justice.