Some of the department logos were lacking in character and suffered from inconsistent branding elements. So, I made the effort to rectify this by limiting color palettes, minimizing font usage and simplifying the design.
The Daily Planet, GoDaddy’s intranet blog, used an outdated theme which was barely making it through. There wasn't much conversation happening on there either. Sad facts, considering this was supposed to be a tool for the employees to be up to date on all things GoDaddy. In my role I dug deep and customized the theme from top to bottom with a header identity, consistent fonts and colors, visual hierarchy, defined navigation and even made room for a little "Easter egg" in the footer. As a result, the activity on the blog nearly doubled the first week live and the conversation in the comments went from almost zero to double digit comments on almost every post thereafter.
I also created posters and shirt designs illustrating their five core values to remind everyone what fosters success.
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