This campaign was initiated to bring awareness to the availability of purchasing FRC gift cards year round. Spring and summer time can get overlooked as the holidays attract the most attention for gift card giving. We wanted to remind people of the many occasions that are perfect for gift cards throughout this time. And anyway, who wouldn't want to receive a gift card that allows you to eat at any of their fifteen restaurant concepts?
As far as the creative goes, the idea is simple... illustrating reminders, and holding a gift card. The supporting elements would be bold, colorful type proclaiming gifting occasions. While there were other ideas presented where this concept would live, it ended up being a primarily digital campaign.