A selection of work done in house for Fox Restaurant Concepts.
The gift card campaign was initiated to bring awareness to the availability of purchasing FRC gift cards year round. Spring and summer time can get overlooked as the holidays attract the most attention for gift card giving. We wanted to remind people of the many occasions that are perfect during this time. And anyway, who wouldn't want to receive a gift card that allows you to eat at any of their fifteen restaurant concepts?
The Tucson hiring campaign utilized existing brand standards for FRC and added a fresh approach to make clear what they were looking for... chef's and managers.